Managing Global Accounts
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All shipping costs and delivery timesCapon (Columbia University), Potter (formerly with Xerox), and Schindler (formerly with IBM) assert that firms must come to grips with globalization challenges by developing appropriate strategies, organization structures, and business practices for managing global customers. The nine critical strategies they identify include securing effective global account managers, establishing the supporting organizational infrastructure, and demonstrating the global account program's incremental value to the firm. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Boekgegevens
- Bindwijze: Hardcover
- Aantal pagina's: 268
- Taal: Engels
- Conditie: Nieuw
- ISBN/EAN: 9780324400762
Book details
- Condition
- Nieuw
- Language
- Engels
- Binding
- Hardcover
- Pages
- 268
- ISBN
- 9780324400762
- Original title
- Managing Global Accounts
- Edition
- illustrated edition
- Illustrations
- Nee
- Originally published
- 2005-12-08
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Managing Global Accounts€19,95