Follow That Customer!: The Event-Driven Marketing Handbook
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For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the nineteenth century there were direct mailers, followed by the database and CRM revolutions. This book is about the next revolution. Event-driven marketing (EDM) adds the important dimension of the right time. Marketers now have the ability to make the right offer to the right customer at the right time-at exactly the moment that customer develops a need for your product or service. The result is the same as each of the preceding revolutions: increased response and conversion rates and improved profitability of marketing investments. Follow That Customer! is the first complete handbook of EDM. It covers everything from theory to process management to profitability calculations, database analyses, and legislation. It also has seven real-world cases that bring EDM concepts to life.
Boekgegevens
- Auteur: Sander, Ed; Van Bel, Egbert Jan
- Uitgever: Racom Communications
- Jaar: 2010
- Bindwijze: Hardcover
- Aantal pagina's: 227
- Taal: Engels
- Conditie: Nieuw
- ISBN/EAN: 9781933199269
Book details
- Condition
- Nieuw
- Language
- Engels
- Binding
- Hardcover
- Pages
- 227
- ISBN
- 9781933199269
- Originally published
- 2010
Wat betekent deze conditie?
- NieuwOngelezen, in perfecte staat, rechtstreeks van de uitgever.
- Als nieuwGeen gebruikssporen. Cover en rug perfect, pagina’s als nieuw.
- Zeer goedLichte gebruikssporen. Rug en cover in zeer goede staat.
- GoedDuidelijke gebruikssporen, lichte verkleuring. Pagina’s heel en compleet.
- RedelijkZichtbare slijtage, mogelijk vouwen of markeringen. Volledig leesbaar.
- LeesexemplaarZichtbaar gebruikt, met karakter. Prima om te lezen.
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