Marketing inzicht

Marketing inzicht 1e druk is een boek uitgegeven bij Scriptum. ISBN 9789055941094

HE FUTURE REMAINS an open question which each manager has to try to answer. In the turbulent nineties, on the eve of the 21St century, which are characterized by a series of fundamental social, technological and economic changes, this is not an easy task. This book offers help by synthesizing different views on the future and ideas of how management can prepare for this future. A selection of extracts from the current international literature on management is presented as well as reactions of Belgian top managers based on their own experience. This book does not aim to forecast the future, but to present interesting ideas which can help every manager to prepare for the 21St century. I am confident that you will get good ideas from reading this book.' PHILIP KOTLER, S.C. johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

In dit boek worden hoofdstukken uit de volgende publicaties becommentarieerd en in een Belgische context geplaatst:
Richard D'Aveni, Hyperconcurrentie
Joel Barker, Paradigma's
Arie de Geus, De levende onderneming
Francis Gouillart & James Kelly, Organisatie-transformatie
William Knoke, Plaatsloze nieuwe wereld
Ikujiro Nonaka & Hirotaka Takeuchi, De kenniscre rende onderneming

De idee n uit deze boeken worden in een Belgische context geplaatst door: Jan Coene, Bert De Graeve, Erik Dejonghe, Henri Koerhuis, Carl Malbrain en Marc Van den Berge.

Boekgegevens

• Uitgever: Scriptum
• Bindwijze: Hardcover
• Aantal pagina's: 254
• Taal: Nederlands
• Conditie: Nieuw
• ISBN/EAN: 9789055941094