{"product_id":"brand-medicine-9780333930984","title":"Brand Medicine","description":"\u003cp\u003eAs governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003eAs governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.\u003c\/p\u003e\u003ch3\u003eBoekgegevens\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Tom Blackett; Rebecca Robins\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Palgrave Macmillan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBindwijze:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 308\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaal:\u003c\/strong\u003e Engels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditie:\u003c\/strong\u003e Nieuw\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN\/EAN:\u003c\/strong\u003e 9780333930984\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boeken-Plein","offers":[{"title":"Default Title","offer_id":46405833228345,"sku":"BP-BOL-9780333930984","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7476\/4601\/files\/550x823_2ea805f9-5668-444a-b7a0-f513815fd4f3.jpg?v=1788099955","url":"https:\/\/boeken-plein.nl\/products\/brand-medicine-9780333930984","provider":"Boeken-Plein","version":"1.0","type":"link"}