{"product_id":"managing-global-accounts-9780324400762","title":"Managing Global Accounts","description":"Capon (Columbia University), Potter (formerly with Xerox), and Schindler (formerly with IBM) assert that firms must come to grips with globalization challenges by developing appropriate strategies, organization structures, and business practices for managing global customers. The nine critical strategies they identify include securing effective global account managers, establishing the supporting organizational infrastructure, and demonstrating the global account program's incremental value to the firm. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)\n\u003ch3\u003eBoekgegevens\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBindwijze:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 268\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaal:\u003c\/strong\u003e Engels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditie:\u003c\/strong\u003e Nieuw\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN\/EAN:\u003c\/strong\u003e 9780324400762\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Boeken-Plein","offers":[{"title":"Default Title","offer_id":46462693015609,"sku":"BP-BOL-9780324400762","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7476\/4601\/files\/550x827_f5fe9f1f-c7b9-4fbf-a172-f84c530d70fd.jpg?v=1788791867","url":"https:\/\/boeken-plein.nl\/fr\/products\/managing-global-accounts-9780324400762","provider":"Boeken-Plein","version":"1.0","type":"link"}